• Replicate a business success and make money for the originator of an idea
• The site owner wanted to collect data quickly and accurately from the website on what visitors were interested in so that they could refine the product and service.
This new company wanted to franchise their idea to other small businesses across the country and they needed a way of demonstrating the level of interest in an area to prospective business partners.
The solution was some clever engineering in the back of their website.
Those visiting the site were asked to submit an entry in to a box. "Where were they looking for a centre?"
If there is a centre matching their request they are taken to that centre - if no centre currently exists, which matches their enquiry, the details are logged (along with those who could find a centre) and are available to the site administrator.
So if people are looking for a centre in Cardiff they are able to demonstrate the level of interest to a prospective franchise partner. (The details logged are simply that someone requested a centre in a town, rather than specific personal details of the enquirer).
This idea could apply to any variable, or combination of variables, which you might expect to see on a website.
1. Salary level
2. Location
3. Job type - for a recruitment company
• Capabilities for a manufacturing or service company.
• Product requests for a distributor.
• Whatever potential customers might search on
could be such a variable
This company benefited from a simple data capture technique and was able to roll out their business plan with confidence.
This has proven to be a very valuable sales and marketing tool for the site owner and has enabled them to grow their business quickly as a result of accurate marketing information.