Florists are a good example of a small business who get:-

• Repeat custom
• Who can stimulate extra trade through waving a flag to remind past customers of their excellent service and pleasure which sending flowers can generate.
• Through being organised can help save money - The database is linked to template letters that makes a very cost effective method of communicating with clients. What's more CIS is set-up for email and can even handle text messaging.

The Need - When a local florist wanted to increase his sales it was clear that gaining additional business from past customers was a very sensible route.

The Solution- That required reminding people of the products and service which his shop delivers.

Loading their names in to his database provided the means to send out mailings and a place to record special occasions. Once the name is in the database, sending a professional letter takes only moments with the reassurance that the address will appear in the correct position for the window envelope.

Should labels be required they can be produced just as easily.

Delivery makes up a significant part of the energy of running a florist, but by dividing the local area in to regions, and through the clever use of mapping software, journeys can be planned to minimise delivery time and cost especially important at peak periods.

The benefits are:-

1. Increased business
2. The shop now has a valuable database to provide the means of communication with the customers
3. The professional approach which the shop strives for is maintained
4. Deliveries are quicker and more efficient especially at the busiest times
5. Costs of communication are under close control because everything is in-house (data input, printing of letters and sending them out).

Summary

What was once a dream is now a reality:-

1. Communication is fast and efficient
2. Costs of deliveries are minimised
3. Future developments are easier to promote. It will be highly unlikely to find in a few years time a business such as a relay florist without a sensible sophisticated database. Getting down the learning curve puts this company at the forefront of good business practice and ready to expand.

Return on Investment

- The business was doing well with year on year growth well ahead of inflation and the introduction of the database has enabled that to be maintained, even allowing for one off costs such as a computer and printer, the return on investment has been only a matter of months.

• The Local Trader version comes with powerful mapping software, which allows the user to see on a map of the UK down to street name level, where their contacts are located to help minimise delivery costs.

This system enables a local trader to match the mighty international companies in quality and professionalism at a very realistic cost.

To gain an edge on your competition please contact Miraquel.