Tactical Services

Strategic Services

Looking after your customers in a way appropriate to their current and potential future value is the philosophy behind Customer Relationship Management (CRM).  

Without clear objectives and then strategies to deliver those objectives, however, CRM software will almost certainly fail to deliver the benefits sought.

Objectives need to be: -

Specific
Measurable
Attainable
Realistic
Timed

Strategies which are appropriate depend on from where your business starts and its objectives. For help and advice on developing your campaigns to

• Keep and maintain existing  customers
• Sell more products
• Higher value services
• Find new customers
• Please contact Miraquel.

Campaigns need strategies and a mechanism for recording the results of those campaigns. Hence of course the need for the software.

Setting some clear agreed goals is relatively easy.

The hard part is monitoring the follow-up. This is where 80% of management effort needs to be devoted.

But with a sensible database and thoughtful reporting you will be well on your way to achieving your goals...

There is also a need for: -

• Standard template letters which can be produced in less than a couple of minutes per letter
• email
• fax

- Plus of course the ability to file and then find the communication at a latter date.

Miraquel supplies software and training which takes care of all these elements 

Many businesses have little idea which of their marketing and sales initiatives are producing good results because they lack the ability to track what they are doing.

Working with Miraquel that need not be the case.

Where now installation of software