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Tactical Services
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Strategic Services
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An appropriate letter received at the right time can produce excellent sales results.If you are struggling to find time to sit down and write such a letter allow Miraquel to help. What will work? It can be impossible to predict what will pull the best results in advance. One can have feelings but unless one tests different messages it is impossible to predict success. Test for Success The solution is to test. Send out two versions and monitor the results. Mail half the list with message A and the other half with B and monitor the results. If B is the clear winner use that as the control and try to beat the control with new tests. A key component of direct mail is the timing - when does the letter arrive. Followed by the relevance of the offer to the recipient which is the quality of the list. In addition to a letter a mailing might contain: - • An application Form
Miraquel can help you prepare the lot. Enjoy practical advice aimed at SME's on a tight budget - needing to get maximum value for money. Miraquel brings 20 years experience of direct marketing and the print industry to solving your challenges.
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For many businesses it is not a
question of agonising over the text but the sheer absence of any out bound marketing mail -
Too busy, but maybe your competitors have found time... Many businesses say they are simply too busy - but would like to contact their customer base. Do not fall in to that trap. Do NOT allow your competitors a free ride. Why not allow Miraquel to help you develop your sales communication? |