Newsletters

Newsletters:

A carefully crafted newsletter to the right list is a very productive way of keeping in touch with your contacts.

Website stats can demonstrate a significant click through rate. With appropriate links in your newsletter you can take people to specific messages on your website, such as special offers, sign up pages for events, the choice is yours.

Move prospects to become customers

In reality the sales process for many products or services is not a single event but a journey from a recognition that someone has a need, to researching the item to making a decision to purchase. This journey can take time. Offering a newsletter to visitors to your website is a sensible practical way of keeping in touch with visitors who were perhaps not ready to purchase then but might become customers sometime in the future.

So not only does your website need to offer some reasons to sign up for your newsletter but you need to develop some ideas to email out.

Frequency

The frequency of the mailing needs to be carefully thought through. For some markets 4 to 6 newsletters per year might be right, for others such as retail, maybe monthly.

With a little help from you Miraquel we can research, write and send out your newsletter.

One additional benefit of sending out a newsletter are the bounce backs which can flag that a client or prospect is no longer at that address, and maybe it is time for a phone call to find out the new buyers name, in the case of corporate clients.

Please contact Miraquel to discuss your needs.